Author Archive

Financial Stock Images - Leveraging Financial Stock Images for Business Success

Leveraging Financial Stock Images for Business Success

Leveraging Financial Stock Images for Business Success: How On-Brand Images Can Boost Your ROI (Return on Investment). As a business owner, it is crucial to make the best possible impression on your clients. One way to achieve this goal is to create a visually stunning environment that reflects your brand identity. This is where professional stock photography comes in handy. With stock images, you can create a cohesive visual brand identity across all your marketing materials, including your website, social media, and print advertisements.

But, you may wonder, what is the return on investment (ROI) of investing in on-brand stock images? In this blog post, we will explore the five key ways that on-brand stock images can provide a high Return on investment (ROI) for your business.

Creating a professional brand image

First impressions matter, and the visual impression you create for your clients can make or break a sale. Investing in on-brand stock images can help you create a professional and consistent brand image that is visually appealing to your clients. This can help increase brand recognition and client engagement, which ultimately translates into increased sales.

Saving time and money

Hiring a professional photographer to take custom photographs can be costly and time-consuming. On the other hand, stock photography offers a cost-effective solution that can save you time and money. With on-brand stock images, you can easily find high-quality photographs that fit your brand identity and marketing needs without breaking the bank.

Boosting engagement rates

Visual content has become increasingly important in digital marketing, and stock images can help increase engagement rates across your marketing channels. By incorporating on-brand stock images into your social media posts, blog articles, and email marketing campaigns, you can capture the attention of your target audience and increase engagement rates. This, in turn, can lead to increased website traffic and sales.

Building a consistent brand identity

One of the most significant benefits of on-brand stock images is the ability to create a consistent brand identity across all your marketing materials. This can help increase brand recognition and client loyalty, which ultimately translates into increased sales. By using on-brand stock images, you can create a cohesive visual brand identity that reflects your brand’s values and resonates with your clients.

Maximizing flexibility

Finally, on-brand stock images offer a high degree of flexibility, allowing you to use them in a variety of marketing materials. You can use stock images for your website, social media, email marketing, digital advertising, and print advertising campaigns. This flexibility allows you to get the most out of your investment in on-brand stock images and helps ensure that your marketing materials are visually appealing and consistent across all channels.

Investing in on-brand stock images can provide a high return on investment for your business. By creating a professional brand using stock images, saving time and money, boosting engagement rates, building a consistent brand identity, and maximizing flexibility. On-brand stock images can help increase brand recognition, client engagement, and ultimately, sales. So, if you haven’t already, it’s time to start investing in on-brand stock images to take your business to the next level.

Browse our financial stock image shop to find the perfect images for your business needs.

Financial Stock Images - Working from home using a laptop for business..

Ten ideas on how to use financial stock images

Stock photography is extremely adaptable. You can use the images in many ways and places. Here’s ten ideas on how to use financial stock images plus how stock photography can be used to reinforce your brand.

When you discover beautiful visual content, you want to make the most of it. As a business owner your unspoken goal is to create the best visual environment possible for your dream clients.

Professional stock photography is a strategic way to achieve your goal. Shot and edited with the intention that many eyes will see it, financial themed stock images provide more opportunity for you to connect with your intended audience.

Whether you purchase a handful of financial stock images or 100, we want you to make the most of your chosen stock images. And to do this we decided to share ten ideas for using financial stock images plus how they work to reinforce your brand.

Ten ideas on how to use financial stock images:

(We’re going to kick things off with number 10 and countdown to number 1)

10. Flyers, magazines, advertisements and publications – You never know when an opportunity will present itself. For instance, you might be invited to feature in a publication or the need to create a last minute flyer for an upcoming event may arise. You can feel more confident in these moments when you know you have access to beautiful visual content.

9. Merchandise for branding or gifts – Always dreamt of seeing your brand on merchandise? When you purchase a stock image, you can select to also pay for a commercial licence which allows you to use the image on the cover of a notebook, mug, candle or other merchandise options. These work great for client gifts or items for conference goodie bags.

8. Podcast cover image – If you run a podcast, you’ll need a beautiful image for not only your podcast cover but also fresh images for each episode. You have so many choices to choose from in our shop. >link to financial stock website<

7. Email marketing – Newsletters (or eDMs) are more reader friendly when the text is broken up with visual imagery. Financial stock images allow your visuals to complement the message you are delivering to your subscribers.

6. Masterclass/training, Memberships – Similar to email marketing, when you’re hosting masterclasses, online training or running memberships you want your visuals to remain consistent and relevant. You can achieve this by arming yourself with copious amounts of stock images which will become your visual tools to portray your message.

5. PDF’s – Creating a lead magnet or maybe a pricing guide? Perhaps a proposal, a download or anything else that you plan to save as a pdf? Similar to email marketing, visuals play a strong role in creating engaging content and presenting a document that looks professional.

4. Ads – Advertising comes in many forms however there’s no arguing the majority of advertising formats are visual. Financial stock images make perfect backdrops for ads as they provide visual cues and seamlessly tie in with your brand and the industry you work in.

3. Blogs – The blog section of a website is a place many browsers head to. You want to make each blog visually engaging complete with fresh images each time. This is achievable with financial stock images that visually represent relatable money topics and themes.

2. Websites – Websites and financial stock photos are a match made in heaven. Whether it’s your website’s home page, a sales page or even the contact page, websites need a balance of visuals and text.

Pro Tip: When choosing a hero image for a website page select the print quality option on our website.

1. Social media posts and Facebook groups – Social media platforms can be likened to hungry monsters that need continuous fresh food. Financial stock eliminates the need for you to create content around the clock…. Instead, you can make content when it fits with your schedule and complement it with a mix of stock images too. Social media is the #1 digital space where fresh content is essential and financial stock images are a HUGE way to strengthen your content and also make social media a whole lot less stressful.

There really are many ways to use financial stock. Once you begin using stock images, you’ll likely find you want to update every touch point in your business.

We’re always working to create collections of images in modern colour palettes so that you can create a memorable brand that is always visually cohesive and consistent.

Pro Tip: When using financial stock images, it’s about finding the right balance. We recommend not using the same image repeatedly over and over for months. Instead, use a range of consistent visual imagery to attract your ideal client to ensure your members or naturally visual thinkers don’t tune out by assuming they’ve seen something before. 

To find financial stock images for your business, browse the financial stock images stock shop here

5 Reasons you need financial stock images in your life

5 Reasons you need financial stock images in your life

Curious about financial stock images? We’re sharing 5 reasons to embrace financial stock images plus how they save you time whilst helping you create a consistent brand.

Whether you’re new to the world of stock images, have used them a couple of times or don’t see what all the fuss is about, in this blog we detail 5 reasons you need financial stock images in your life.

At financial stock images HQ, we’ve spent many days, weeks and months creating the most beautiful feminine stock images with a finance theme. We know how much all of you amazing financiers need finance themed images so we set out to build a dedicated digital space just for you and your world of finance.

But we also want you to know why you need financial stock images.

Before now, you probably haven’t been able to find any finance images that are even remotely Instagram friendly – how disheartening. But we’re changing that for you.

Here’s 5 reasons you need financial stock images in your life:

  • Create consistency – Creating a consistent brand is important to every business owner but can often feel overwhelming when you don’t have graphic design skills. Financial stock photography eliminates the need to be a graphic designer as our images are consistently edited and styled with you and your dream client in mind. You’ll love how seamlessly finance stock images will complement your brand and help you remain on brand every time you need an image.
  • Save time – Creating new content all the time is time consuming however planning ahead by using stock images will not only help you remain consistent with your branding but also allows you to quickly find an image, instantly download it and then just as quickly upload it to wherever you need. All our images are conveniently available straight away at any time of the day.
  • Attract your ideal client – You’ve dedicated time to researching what your ideal client likes, loves and desires. You know you have what they need and you know your good at what you do. You need your images to reflect not only your brand but also your expertise but above all your client’s needs. In doing this you draw in your target market far more easily.
  • Look on brand – You’re an Australian woman in the finance industry so that means you’ll need Australian finance images with a feminine touch. If you had an image wish list, we know the list would include:
    • Images that feature Aussie currency
    • Images that look like they’re straight out of a high-end magazine
    • In the past that might have seemed too much to wish for but now you’ll be able to scroll pages and pages of beautiful financial-themed images that will allow you to stay on brand.
  • Add credibility – Nothing tarnishes credibility like poor quality, outdated, uninspiring images. Instead, become an eye-catching brand that actually captures the attention of your customers. Embrace images that look as professional as you are. Giving you visual authority, integrity and trust.

When it come to your business, your choice of imagery matters and we want to make your choice of imagery the most beautiful it can possibly be.

We’re so happy to say that for the first time you’ll now have business images you can get really excited about. (You might even have a hard time choosing which images to purchase).

We’ve also got a gift for you. We created 10 unique financial templates in Canva using our stunning Australian financial stock images. They’re able to be personalised with your branding colour palette too. Grab the templates here

And watch our super quick video guiding you through how to edit each template to suit your branding colours here

Financial Stock Images - Running small home business

How to avoid Canva fatigue

Financial Stock Images have injected your financial stock options with something new and exciting. Discover 10 unique Canva finance templates featuring Australian financial stock images and Australian currency plus access to a ‘how to’ video showing how to edit templates to suit your branding colours and to avoid Canva fatigue.

Beautiful Australian financial stock images can feel impossible to find. Type the words ‘financial stock photos’ or ‘Australian currency photos’ into a search field and 9 out of 10 times the results are uninspiring.

The limited options are usually outdated and reminiscent of something found in the 1990s. For all the optimistic women in business who have never stopped seeking stunning visuals, we have created 10 stunning finance stock images and also 10 Canva finance templates for you.

With Canva a well-renowned and user-friendly design platform, several Canva images and templates have become so popular they’ve saturated the digital market. Many visuals have begun looking really familiar as everyone scoops up the same popular styles.

If you’ve found yourself feeling a bit of Canva fatigue and have grown tired of relying on premade templates everyone else is using, we’ve created something special to allow you to use Canva without looking the same as everyone else and how to avoid Canva fatigue.

Why use our 10 premade Canva finance templates?

Five reasons to use our free, custom-built templates, with unique Australian financial stock images.

  1. Australian-themed – The templates feature Australian financial stock images and Australian currency only.
  2. Unique imagery and templates – You’ll stand out when using templates and images different from what the masses are using.
  3. Familiar app – Designed in Canva, you don’t need to learn a new design app, simply select your preferred template and enjoy the ease of Canva without looking the same as everyone else in your industry.
  4. Time-saving – Premade templates help you publish your content more quicker. Simply edit and post.
  5. On trend- The templates have been created for you to share on-brand, modern aesthetics that fit seamlessly into your grid.

What industries will benefit from using Australian Financial Stock images?

Our 10 premade Canva finance templates make perfect social media content for:

Book Keepers

Accountants

Insurance salespeople

Mortgage brokers

Financial Advisors

Actuaries

Female Entrepreneurs – With so many women in business running their own companies and wearing all the hats (including looking after financials) any businesswoman will find the premade templates convenient.

Say farewell to the boring, typical, and non-Australian financial templates that have been seen and used. Swap them for something refreshing, beautiful, sophisticated, and modern.

Here are your 10 premade Canva finance Templates – We’ve created 10 unique financial templates in Canva using our stunning Australian financial stock images. Grab the templates here

To keep things easy and simple we have also created a video guiding you through how to edit each template to suit your branding colours. Watch it here.

Sarah Founder of Financial Stock Images.